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Which social media platforms should I be on as an artist?
Which social media platforms should I be on as an artist?

Make sure you're not missing out on audiences on the biggest social media sites

Joel avatar
Written by Joel
Updated this week

To give yourself the best chance of growth as an artist, you'll want to be publishing content to as many of the main social media sites as you can. Almost every major artist and consumer brand use the same 4 social media sites so they can engage with as many people as possible.

Neglecting just one of these platforms means you're shunning hundreds of millions of active users around the world 😲

What are the main platforms you should be on as an artist?


Almost a third of the world's population is estimated to login to Facebook each month, so make sure you have a Facebook page set up for you as an artist.

This should be set up specifically as a business page. You shouldn't have your artist set up as a personal profile, but if you've already done that, you can find out how to turn that into a business page here.
If you ever want to place digital ads on Instagram via Fan Builder, you'll need a Facebook account and business page set up. Both Facebook and Instagram adverts are placed via Facebook Ads Manager.


Now owned by Facebook, Instagram boasts 1 billion monthly active users. The video and photo sharing platform has been described in recent months as the 'Best platform for music discovery'.

Instagram Stories and Reels allow users to choose from a huge library of tracks to accompany the videos they share with their followers. If you're distributing your music with us, your songs will appear in this library.

If you're not on Instagram yet, go download the app onto your mobile from the Apple App Store or Google Play.


With over 300 million active users, Twitter is a great place to share your content and stay on top of what's happening in the music industry.

Twitter is known for its ability to deliver real time information faster than any other site. Whenever there's a major televised event, scandal, sports highlight or even a disaster, Twitter is normally where the story first shows up and the discussion starts.


All your best video content should be going up on video-sharing platform YouTube. Its 2 billion users watch a combined billion hours of content every day!

As the undisputed king of video sharing, YouTube videos are really easy to share around the internet. Pretty much every major blog site, website builder and news site are optimised to embed YouTube videos.


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