In this current beta phase, there are 5 different campaign goals for Fan Builder.

Before you start running ads, it's important that you understand who the audience is for each campaign, so you can show them the appropriate content and text in your adverts.

Purpose: This is a cold audience campaign designed to pick up new followers on Instagram.

Target Audience: People likely to to vibe with your music based on information from the social and streaming profiles you've connected to Beatchain.

These ads will be not be shown to your existing fan base.

Button/swipe up target: People who press the button will be taken to your Instagram profile so they can follow you.

What Content Works Best? Always, always video! Check this blog for tips on which videos work best for getting new fans to follow you

As with all cold audience campaigns, you should avoid trying to sell them anything as you're introducing yourself! Avoid adding any links to the text or pushing them to stream/buy/share. Learn more about cold audience text and content here

Purpose: This is a cold audience campaign designed to pick up new followers on Facebook.

Target Audience: People likely to to vibe with your music based on information from the social and streaming profiles you've connected to Beatchain.

These ads will be not be shown to your existing fan base.

Button/swipe up target: New fans can press a 'Like Page' button directly from their feeds.

What Content Works Best? Exactly the same as the Instagram campaign. Always, always video! Check this blog for tips on which videos work best for getting new fans to follow you

Purpose: To get as many views as possible for your video, pick up new followers on FB/Insta, build a warm audience for future campaigns, and help build a lookalike audience of people who watched a certain duration of your video..

Target Audience: A combination of your existing followers and warm audiences and new people likely to to vibe with your music based on information from the social and streaming profiles you've connected to Beatchain.

Button/swipe up target: 'Watch More' button that takes them to your respective FB/Insta page

Purpose: To get as many people as possible to presave your upcoming release to their Spotify library/playlists before it goes live.

Target audience: Warm audience only. This will be shown to your existing followers, and non-followers who have engaged with your content in the past.

Button/swipe up target: 'Listen Now' button that takes fans to your Presave link with a 30s preview player, presave button and option to sign up to your mailing list.

Requirements: You must be distributing a release through Beatchain that has been approved but has not gone live yet. This campaign will be available once you have published a presave on the HypeLink page

(Please note you will need a Premium/Pro subscription or trial to publish HypeLinks and presaves)

Purpose: To get as many people as possible to listen to your live release on their preferred streaming platform.

Target audience: Warm audience only. This will be shown to your existing followers, and non-followers who have engaged with your content in the past.

Button/swipe up target: 'Listen Now' button that takes fans to your HypeLink with a preview player and link to

Requirements: This campaign will be available once you have published a HypeLink on the HypeLink page

What Content Works Best?:

A short (15-30s) promo video with a snippet of your track lets the audience preview your song before deciding if they want to click the link and find your song on streaming platforms. Here's an example from The Brown Goose!